Where it all began…

Where it all began…

I reached a point where I realized it was time to transition from the “junior” section to the “women’s” department. However, I was met with styles that seemed more suited for my grandmother. (Love you, Mom!)

It’s not about age; it’s about how we feel about ourselves. I’m stuck in the middle of “I am way too old for that” and “OMG... I’m not there yet!” 🤣 I adore boutique clothes, but these days, finding something to cover my “ass-ets” is a challenge. I’m simple and plain—some might say boring—yet I love trendy styles.

And let’s not forget the budget. As a mother of three, my kids’ needs often take precedence. My little diva has a Target addiction, my college kid has daily “needs,” and thankfully, big cousins help clothe the little man. My poor husband just shakes his head.

I’m on a mission to bring simple, trendy, yet quality and affordable styles to women like me. The Branch will be just that!